Social media is more than just a way to keep in touch with friends: it has revolutionised the business landscape. What was once a useful tool for sharing news and photos with friends has now become one of the most crucial digital marketing tools. It is becoming increasingly important to have a strong social presence as more and more consumers look to social media to learn about and interact with their favourite brands. The number of Facebook 'likes' or Twitter followers can really make a massive difference in the success of any business.
Us4Design is an Essex social media company, based in Leigh on Sea, and experienced in helping local businesses to achieve success with their social media campaigns. We understand the best practices and trends across a variety of social platforms, including Facebook, Twitter, Instagram, Google Plus, YouTube and more. Given that all types of customer are turning to social media, we can help you increas sales of your products and services, but also display your brand in a way that others marketing channels simply cannot.
There seems to be great pressure surrounding businesses and social media. It can be daunting knowing where to begin, but it needn't be. The key to social media is to represent your brand in as human a way as possible. Remember that users of social media are there to engage with their friends and family, not to look for adverts. Therefore, it is very important that the messages any business sends out over social media are in keeping with what their followers are expecting to see. At Us4Design, we work with you to take away any social media stress and show you the benefits of good social media, some of which include:
Industry Trends: hashtags are a great way to keep on top of what people are talking about. By following and engaging with people in your industry, you can ensure that you stay ahead of the curve and add value and insight for your customers.
Cost Effective: Social media profiles are free to use and you can reach a wide audience without spending a penny.
Feedback: Customers on social media are often inclined to speak their mind. It is great to receive immediate analysis of your latest product or marketing strategy, so as to tweak and improve it in the future.
There are many more benfits to using social media. Any one of our social media experts would be happy to go through some of these with you and analyse just how social media could be used to improve the success of your business.
As with any marketing strategy, for it to work, you need an effective, focused plan. At Us4Design, we work closely with businesses to determine their best assets and work out a way to market those to their customers. While it might be tempting to launch a Facebook page, post once in a while, and just see what happens, we would advise against this strategy. Fortunately, we have a tried and tested approach, which will raise brand awareness and increase customer engagement.
Strong Foundation: We always start at the bottom. In much the same way that SEO works, we start off by optimising your social profiles, ensuring that your logos and images look great and that your profiles are well detailed.
Quality Content: Just like Google, Facebook, Twitter and the rest love high quality content that interests the consumer. We work hard to devise a content strategy that produces engaging content, appearing on a regular basis, allowing your followers to trust and enjoy what you have to say.
Smart Use of Paid Promotions: There are paid promotion options on most social media channels and these can be a really effective way of reaching more of your target audience. It is important to know when and how to use these paid promotions to ensure that you get the best out of the system.
The audience is ready and waiting. Get in touch with Us4Design and see how we could bring your social media campaigns to life.