Search Engine Optimisation (SEO) is becoming ever more important in the technological age that we live in. More and more people are using the internet to search for things and solve thir problems, so appearing on the first page of search engines is vital. Fortunately, at Us4Design, we have a lot of experience in taking websites to the top of search engines and are one of the top Essex SEO companies.
SEO is a cost-effective means of moving your website to the top of the first page of the search engine. Given that the vast majority of internet users never look beyond the first page of results, it is absolutely that your website makes it onto that front page. SEO can contribute to the success of a business in a big way.
SEO is an internet marketing strategy that helps websites to rank highly on search engines. SEO is based on keywords, the terms internet users search for in search engines such as Google, Yahoo and Bing.
Increased Traffic: The higher your website ranks on Google, the more traffic you will generate and the more sales you will make.
Increased Credibility: For many years Google has been consistently giving internet users exactly the results they were searching for. This means that if Google ranks your website highly, your website is highly relevant and secure, therefore visitors are more likely to trust it and interact with the services or products you are offering.
Cost-Effective Digital Marketing: SEO is free. Unlike PPC (pay per click) advertising or boosting posts on social media, SEO is a sure-fire way to produce great results, without spending a penny.
User Experience: SSEO and the user experience are beginning to go hand in hand. In the past, websites could rank highly on Google through keyword stuffing, adding invisible text and other tactics, which focus only on the search engine, rather than the user. Nowadays, the search engines think more like human users and can detect these strategies, meaning that great SEO often corresponds to a great user experience.
At Us4Design, we will analyse all aspects of your business to put together a unique strategy for you. There are some basic steps that will feature in every SEO campaign; some of these key steps are:
Content: Relevance is a huge factor in SEO. Filling your website with engaging, relevant and up to date content will help you to shoot up Google’s rankings. Furthermore, Google recognises when users stay for a long time on pages, so if your site is full of pages and blog posts with helpful, interesting content, you will reap big rewards.
Keyword Research: Keywords are the words and phrases that internet users use in search engines. Using knowledge of your business and tools like the Google AdWords Keyword Planner, we can find the keywords that are most relevant to your business. Featuring these keywords in your content and descriptions will boost your ranking on search engines.
Off-Page SEO: Off-page SEO concerns two major areas: social media and building inbound links. Having a strong social media presence increases credibility and directs people to your website. Inbound links do the same thing, but can be from directories and industry professionals, as well as from your own profiles.
If you would like us to have a look at your SEO strategy and try and help, call us now for a free review.