Media Events

Why you need to use YouTube in your digital strategy

Feb 02

YouTube can be a crucial tool for any business. The power of video continues to rise exponentially and successful businesses are ones that can harness the power of video most effectively. Text is becoming gradually less important as users spend more time taking the easy, aesthetically pleasing option of watching videos rather than reading text.   The stats speak for themselves. There are as many as 4 billion video views every day on the site and YouTube is now the world’s largest search engine behind Google. What is more, it is a very engaging platform - users comment on, like and share YouTube videos constantly and the potential for creating something that goes viral is endless...