Mobile

Why you need to use YouTube in your digital strategy

Feb 02

YouTube can be a crucial tool for any business. The power of video continues to rise exponentially and successful businesses are ones that can harness the power of video most effectively. Text is becoming gradually less important as users spend more time taking the easy, aesthetically pleasing option of watching videos rather than reading text. The stats speak for themselves. There are as many as 4 billion video views every day on the site and YouTube is now the world’s largest search …

Do Landing Pages Matter?

Jan 24

You might think that the most important part of a PPC campaign is all down to the Adwords auction. You may put all your energy into your bid strategy and writing killer ad copy, but if you neglect your landing pages, all that effort could be futile. Landing pages are often overlooked by digital marketers far more than they should be. In fact, the landing page is crucial in your quest for relevance, which determines your Quality Score, and in turn, sets the value you need to bid for. If this …

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