Google

Why you need to use YouTube in your digital strategy

Feb 02

YouTube can be a crucial tool for any business. The power of video continues to rise exponentially and successful businesses are ones that can harness the power of video most effectively. Text is becoming gradually less important as users spend more time taking the easy, aesthetically pleasing option of watching videos rather than reading text. The stats speak for themselves. There are as many as 4 billion video views every day on the site and YouTube is now the world’s largest search …

Do Landing Pages Matter?

Jan 24

You might think that the most important part of a PPC campaign is all down to the Adwords auction. You may put all your energy into your bid strategy and writing killer ad copy, but if you neglect your landing pages, all that effort could be futile. Landing pages are often overlooked by digital marketers far more than they should be. In fact, the landing page is crucial in your quest for relevance, which determines your Quality Score, and in turn, sets the value you need to bid for. If this …

Why has Google removed ads from the right side of their search results?

Nov 29

Back in February, Google made what many PPC and SEO commentators considered a groundbreaking move. Google decided to remove all ads from the right hand side of the search results. People envisaged disastrous consequences for advertisers and SEO gurus alike, as it would reduce the amount of information above the fold. At Us4Design, we have been looking back at the changes and seeing what effect, if any, they have really had.   It is perhaps best to start with why. Why did Google feel the …

Goodbye Keywords, Hello Cameras

Nov 16

Imagine you start to notice the same bicycle parked down your street every day. You really love the bicycle; the colour, the shape, the size, it is exactly the type you want to buy for yourself. But your chances of meeting the bicycle owner to ask where they purchased their bike from are very slim, and no matter how many ways you describe the bicycle to Google, you cannot find the same one in your search results. This is where CamFind and similar apps step in. Simply snapping a photo of an obje…

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