Do Landing Pages Matter?

Jan 24

You might think that the most important part of a PPC campaign is all down to the Adwords auction. You may put all your energy into your bid strategy and writing killer ad copy, but if you neglect your landing pages, all that effort could be futile. Landing pages are often overlooked by digital marketers far more than they should be. In fact, the landing page is crucial in your quest for relevance, which determines your Quality Score, and in turn, sets the value you need to bid for.   If this all sounds like gibberish, fear not, because Us4Design, an Essex-based digital marketing agency, is here to help...

Why has Google removed ads from the right side of their search results?

Nov 29

Back in February, Google made what many PPC and SEO commentators considered a groundbreaking move. Google decided to remove all ads from the right hand side of the search results. People envisaged disastrous consequences for advertisers and SEO gurus alike, as it would reduce the amount of information above the fold. At Us4Design, we have been looking back at the changes and seeing what effect, if any, they have really had.   It is perhaps best to start with why. Why did Google feel the need to make these changes? First and foremost, the answer has to be revenue...

DFSAs: The Latest Adwords Update

Sep 28

New updates to Google Adwords just keep on coming. DFSAs (Demographics For Search Ads) are here to spice up campaigns and allow users to better target their customers. When used well, the potential of DFSAs to significantly increase ROI is huge. Users can use this feature with both new and returning visitors to reach the demographics that they value most highly, according to age and gender. The reason this feature is so powerful is twofold: firstly, with custom bidding users can specifically target their audience segments with the highest conversion rate and secondly, any demographics can be easily excluded...